Holloway Deviate – Jackets and Pullovers From Rokkitwear

The entire Holloway Deviate line of jackets and pullovers is available at Rokkitwear.

No one likes being forced to make a tradeoff. Finesse or power? Accuracy or distance? Speed or endurance? What athlete actually enjoys sacrificing one for the other?

For years, there’s been an either/or tradeoff in weather-resistant outerwear. The choice has been between a weatherproof softshell that’s bulky and restricts movement, or a light flexible fleece that just can’t stand up to cold and rain.

The Product Development Team at Augusta Sportswear Brands refused to accept the status quo and traveled across the globe to China in search of a solution. While there, they visited multiple fabric shows, fabric mills and vendors that featured the latest fabric trends and technologies.

“We were immediately drawn to the innovative dying and knitting techniques achieved to make the tonal striated heather face of this fabric”, says Caroline Carrier, Product Line Manager for Outerwear at Augusta Sportswear Brands. “but were blown away by its breathability, water resistance protection and mid-weight warmth. We knew we were looking at market-leading technology.”

The Holloway Deviate line of jackets, pullovers and vests takes advantage of this new technology. The traditional, restrictive woven face of yesterday has been kicked to the curb. In its stead, we see a soft, breathable and stretchy knit. Replacing the face fabric allows the jacket, pullover or vest to move with your body and breathe to keep you comfortable, rather than trapping your body heat inside. The fabric is lighter, but a layer of durable water-resistant coating is ready to protect you from the elements.

The exterior of the Deviate collection isn’t the only impressive feature. Inside, bonded microfleece gives this line plush, bulk-free warmth. You’ll want to wear it all day long.

The Deviate offers three-season warmth to last from Fall to Spring. Whether you’re a coach on the go who needs all-season protection, or a corporate employee who is looking for something unique that’s on the premium side, Deviate has you covered.

DWR jackets, custom outerwear

StormDefend Technology with Durable water resistant finish keeps you dry while knit softshell breathes to keep you comfortable.

Rokkitwear’s Innovative Outerwear Technology

Holloway recently expanded its outerwear arsenal with two innovative additions to the Holloway brand line: The Deviate Softshell Jacket and the Electrify ½-Zip Pullover. Rokkitwear is experiencing tremendous demand since their launch. Both additions deliver 3 key in-demand benefits: cutting-edge technological fabrics, on-trend comfort and design, and an unmatched color spectrum to deliver a spot-on match for any team’s color profile.

 Deviate Pullover and Full Zip Jackets

Some game days are picture perfect – all blue skies and short sleeves. But for those days when weather is a factor – when it deviates from the plan – there’s our new Deviate Jacket. Built as an ultra-soft knit pullover, the Deviate’s advanced fabric is also water-resistant, combining the ultimate in comfort with superior water resistance, perfect for events when the weather just won’t cooperate.

People don’t usually think of softshell as being rain-resistant, but this new fabric will change some minds – and turn some heads. It’s where the trends are heading, and Holloway is there ahead of the pack. The Deviate comes in a dizzying array of color options to match almost any team’s color scheme.

Electrify Half Zip Pullover

Delivering on two trends in one pullover, the Electrify ½-Zip features a snowy-heather body with solid, smooth knit inserts on the shoulder and top of the sleeve for a stylish and comfortable sideline-ready look. With an 18 color spectrum flexible enough to fit any team, the Electrify features a bold, two-color heather pattern and brilliant colors. The Electrify’s longer, ½ zipper length incorporates the comfort-meets-function trends teams are looking for, making for easy pull on and off over a uniform.

To see the Holloway Deviate and Electrify, which are available in both Mens and Ladies styles go to www.rokkitwear.com and search for your school. 

Electrify

Electrify Long Sleeve Tee