Rokkitwear’s Innovative Outerwear Technology

Holloway recently expanded its outerwear arsenal with two innovative additions to the Holloway brand line: The Deviate Softshell Jacket and the Electrify ½-Zip Pullover. Rokkitwear is experiencing tremendous demand since their launch. Both additions deliver 3 key in-demand benefits: cutting-edge technological fabrics, on-trend comfort and design, and an unmatched color spectrum to deliver a spot-on match for any team’s color profile.

 Deviate Pullover and Full Zip Jackets

Some game days are picture perfect – all blue skies and short sleeves. But for those days when weather is a factor – when it deviates from the plan – there’s our new Deviate Jacket. Built as an ultra-soft knit pullover, the Deviate’s advanced fabric is also water-resistant, combining the ultimate in comfort with superior water resistance, perfect for events when the weather just won’t cooperate.

People don’t usually think of softshell as being rain-resistant, but this new fabric will change some minds – and turn some heads. It’s where the trends are heading, and Holloway is there ahead of the pack. The Deviate comes in a dizzying array of color options to match almost any team’s color scheme.

Electrify Half Zip Pullover

Delivering on two trends in one pullover, the Electrify ½-Zip features a snowy-heather body with solid, smooth knit inserts on the shoulder and top of the sleeve for a stylish and comfortable sideline-ready look. With an 18 color spectrum flexible enough to fit any team, the Electrify features a bold, two-color heather pattern and brilliant colors. The Electrify’s longer, ½ zipper length incorporates the comfort-meets-function trends teams are looking for, making for easy pull on and off over a uniform.

To see the Holloway Deviate and Electrify, which are available in both Mens and Ladies styles go to and search for your school.