Rokkitwear is the exclusive online supplier for officially licensed high school merchandise. Rokkitwear has developed a cutting edge, on-line, retail e-commerce platform that is customized and branded specifically for each school.
Rokkitwear creates a new source of income for high schools through the sales of officially licensed high school gear. Each item sold puts money back in the hands of the school. Schools pay nothing to join and they are guaranteed to receive the largest share of royalty revenue generated from the sale of logo’d school merchandise.
The market for high school merchandise is like the Wild West. All over the country products bearing school logos, insignias, and mascots are being produced and sold in retail stores, on the internet, and throughout local communities with NO revenue going to the school.
Licensing presents an opportunity for a school to control WHO is authorized to produced logo’d merchandise, WHERE the merchandise can be sold, and most importantly ensure that the school receives money from every single sale of its product.
The National Licensing program developed by the National Federation of High Schools and Licensing Resource Group puts the structure in place to stop the unauthorized production and sale of logo gear.
Like the other associations and leagues (NCAA, NFL, NBA, etc.), the product will carry a distinct label and/or hang tag with a hologram. It will identify the product as "Official NFHS High School Product."
Promoting awareness and marketing the spirit shop are probably the most important set of tasks for a school to undertake. The schools with the most success actively promote their Rokkitwear Spirit Shop through numerous communication channels.
The first step is to install the Rokkitwear Link on the High School website, Athletic site, Booster site, and the District website.
The second step is to promote awareness through school and district newsletters, email blasts, and via social media. Schools need to think through the primary way to reach each target market – students, parents, and alumni. Communicate through social media outlets like facebook and twitter for students, email and newsletters for alumni.
It is critical to promote awareness both within the high school community and to the district at large. District-wide promotion is the one area that deserves the most attention and provides the largest opportunity for generating revenue for the High School. Our experience shows a tremendous amount of un-satisfied demand among the elementary and junior high students and families. Most high schools and districts do not have the luxury of serving their community with a bricks and mortar store and those that do have an on-premise spirit shop at the high school have limitations with purchasing inventory to provide a comprehensive selection of style, color, and size options. Limited hours of operation is also another challenge.
7. My school is small and has a limited fan base. Do I need this?
Parents, fans and community members (though small in number) will be supporting your school when they purchase licensed product with your name/logo. You can promote school pride with a purpose. It costs you nothing to participate and provides a new revenue source – why not participate?
Each school owns its marks; therefore, they can choose to exempt some groups from producing licensed products for fund-raising efforts. Keep in mind, however, that using licensed product for fund-raising generates additional revenue from the royalty paid by the manufacturer.
9. Can a school stop a retailer from selling unlicensed products?
Because your Rokkitwear products are customized items created on-demand, we do not accept returns for products ordered through the website or for custom bulk orders.
We begin processing your order immediately. Our goal is to have the order shipped within 5 business days from the time of order. Weekends, holidays, and unusually high-order volume periods can sometimes cause delays in the shipping process. When you order an item, and it is out of stock or back-ordered, we will ship it to you as soon as possible.
A bulk order is an order of 12 or more of the same printed product. A bulk order can include different sizes, but the product, color, and front design must be the same.
Yes, you can submit artwork for your custom project or bulk order. Any artwork involving the school name, insignia’s, or other licensed mark is subject to approval before it can be used.
